Aurora Threads Boutique - Power BI Retail Insights

Using DAX and M language to uncover customer behavior and product trends

🎯 Business Context

Independent fashion boutique facing inventory challenges and missed revenue opportunities due to lack of customer insights and seasonal planning. Used DAX and M language in Power BI calculations to uncover insights into sales performance, customer behavior, and product trends.

📊 Analysis Performed

  • Customer purchase patterns and preferences analysis
  • Seasonal trends and optimal inventory level identification
  • Customer segmentation for targeted marketing campaigns
  • RFM analysis and customer lifetime value calculations
Power BI DAX Retail Analytics M Language