Data Analyst & Business Intelligence Specialist

🎯 Problem Statement

The business lacked clarity on which products, regions, and pricing strategies contributed most to sustainable revenue growth due to inconsistent demand, discounting, and payment behaviors.

🎯 Problem Statement

The organisation lacked clarity on:

• • Which departments faced higher turnover risk
• • How employee performance related to compensation
• • Why employees were leaving and how retention could be improved

🎯 Problem Statement

Techtronix lacked clarity on:

• • Which products and regions drove the highest revenue and profit
• • How customer segments and industries influenced performance
• • Where inventory and production costs were misaligned with demand
• • Which markets presented the strongest expansion opportunities

Without consolidated performance reporting, decision-making relied on fragmented data and intuition rather than evidence.

🎯 Problem Statement

Despite strong product quality and market presence, Choco de Luxe lacks a unified, data-driven view of how its products, salespeople, and delivery strategies are performing across Europe.

They need actionable insights to achieve the following:

• • Understand which products and regions drove profitability
• • Identify inefficient sales channels and delivery strategies
• • Track seasonal demand patterns
• • Optimise product positioning and channel strategy across Europe

This made it difficult to allocate marketing spend and operational resources effectively.

🎯 Business Context

Independent fashion boutique facing inventory challenges and missed revenue opportunities due to lack of customer insights and seasonal planning.