Regional Sales Performance Tracker

Excel dashboard tracking sales team performance across 5 regions with quota and conversion analysis

🎯 Challenge

A B2B software company with 5 regional sales teams (North, South, East, West, Central) struggled with inconsistent performance tracking. Sales managers lacked visibility into individual rep performance, quota attainment, conversion rates, and pipeline health, making it difficult to provide targeted coaching and identify best practices.

💡 Solution

Created a comprehensive Excel sales performance dashboard featuring:

  • Regional and individual rep performance vs. quota
  • Lead-to-opportunity and opportunity-to-close conversion rates
  • Average deal size and sales cycle length by region
  • Activity metrics (calls, meetings, follow-ups) correlated with success
  • Quarter-over-quarter trend analysis
Excel Pivot Tables Dashboard Sales Analytics