Sales Performance & Profitability Analysis for FusionPoint Industries
Comprehensive analysis of sales performance, profitability trends, and customer payment behavior
📋 Project Objectives
- Analyze sales performance across products, sub-categories, and regions
- Measure profitability trends by category and sales channel
- Evaluate customer payment behavior and purchasing patterns
- Identify seasonal demand trends to optimize inventory planning
- Assess the impact of discount strategies on revenue and margins
- Deliver actionable recommendations to support sustainable growth
🎯 Problem Statement
The business lacked clarity on which products, regions, and pricing strategies contributed most to sustainable revenue growth due to inconsistent demand, discounting, and payment behaviors.
Power BI
PostgreSQL
SQL
Excel
KPI Reporting