Techtronix Innovations Analytics - Sales, Customer & Profitability Performance

Data-driven performance view to support strategic growth and operational efficiency

📋 Project Objectives

  • Analyse sales performance across products, regions, and industries
  • Identify high- and low-margin product categories
  • Evaluate customer demand patterns by geography and sector
  • Assess inventory costs relative to sales volume
  • Deliver executive-ready dashboards to support decision-making

🎯 Problem Statement

Techtronix lacked clarity on which products and regions drove the highest revenue and profit, how customer segments influenced performance, and where inventory costs were misaligned with demand.

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