Aurora Threads Year-End Sales & Customer Behaviour Analysis (Power BI)
Uncovering revenue drivers, top-performing products, and high-value customer segments
📋 Project Overview
This project analysed year-end sales and customer behaviour for Aurora Threads using Power BI to uncover revenue drivers, top-performing products, and high-value customer segments. The interactive dashboard supports leadership decision-making across inventory, marketing, and customer engagement strategies.
🎯 Business Problem
Aurora Threads lacked a unified view of product-level revenue, customer segmentation, payment behaviour, and daily performance trends, making it difficult to optimise merchandising and customer strategies.
Power BI
DAX
Retail Analytics
Customer Segmentation