Aurora Threads Boutique - Power BI Retail Insights
Insights into sales performance, customer behavior, and product trends
📋 Project Objectives
- Analyze customer purchase patterns and preferences
- Identify seasonal trends and optimal inventory levels
- Segment customers for targeted marketing campaigns
- Uncover insights to help make timely business decisions
🎯 Business Context
Independent fashion boutique facing inventory challenges and missed revenue opportunities due to lack of customer insights and seasonal planning.
Power BI
DAX
Retail Analytics