Choco de Luxe European Sales Performance & Market Expansion Analysis

Unified, data-driven view of product performance, regional demand, and channel effectiveness

📋 Project Objectives

  • Analyse sales performance across countries, product categories, and channels
  • Identify high- and low-margin product lines
  • Evaluate seasonal and regional demand trends
  • Assess channel profitability and performance
  • Build interactive Tableau dashboards to support executive decision-making

🎯 Problem Statement

Despite strong product quality and market presence, Choco de Luxe lacks a unified, data-driven view of how its products, salespeople, and delivery strategies are performing across Europe.

Tableau Business Intelligence KPI Reporting Retail Analytics